[{"id":1159,"date":"2021-04-14T17:27:16","date_gmt":"2021-04-14T17:27:16","guid":{"rendered":"https:\/\/gvalue.wpenginepowered.com\/finval\/?p=1159"},"modified":"2026-04-27T14:50:34","modified_gmt":"2026-04-27T14:50:34","slug":"turbocharge-your-growth-by-targeting-business-owners","status":"publish","type":"post","link":"https:\/\/www.gvalue.com\/finval\/2021\/04\/14\/turbocharge-your-growth-by-targeting-business-owners\/","title":{"rendered":"Turbocharge Your Growth by Targeting Business Owners"},"content":{"rendered":"
\n
\"Turbocharge<\/figure>\n<\/div>\n\n\n

There are over 30 million small business owners in the US, making up 99.9% of all businesses,[1]<\/sup><\/a>which provides a very large and attractive segment of the population for financial advisors to target. And because their business typically makes up the majority of their assets and wealth, these clients and prospects have very specialized financial and investment planning issues, all of which are centered around the value of their business.<\/h3>\n\n\n\n

Steve Mize, ASA April 13, 2021<\/h3>\n\n\n\n

With the typical business owner over the age of 50[1]<\/sup><\/a>, a majority of these clients and prospects are also approaching retirement and many need to plan for the succession of their businesses to fund their wants and needs in retirement.  The challenge is that many of them have not planned. According to Deloitte[2]<\/sup><\/a>, only 1 in 4 privately held businesses have some form of a formal succession plan, creating a tremendous opportunity for financial advisors to be able to add value by addressing this issue.<\/p>\n\n\n\n

Additionally, there are many other business planning concerns that intersect with their personal financial plans, such as retirement and estate planning \u2013 all core areas of financial advisor expertise which makes business and operational sense to bring them all together. But where to start? Ultimately, the majority of these planning issues center around determining the value of the business. <\/p>\n\n\n\n

However, because small businesses are privately or family owned, it can be difficult to determine an accurate value without going through a formal valuation process. And because these formal valuations can be time-consuming, expensive and complex, most business owners haven\u2019t sought them out. According to Forbes[3]<\/sup><\/a>, less than 40% of owners have had a formal valuation in the past three years. Additionally, the recent pandemic most likely has had a big impact on small businesses, influencing their business value \u2013 all of which will increase demand to better understand where they stand and what their business is worth.<\/p>\n\n\n\n

The key takeaway here is that for financial advisors who can develop a specialty in serving business owners, they can create a powerful growth engine in their practices. And one great way to turbocharge this growth strategy is to become a go-to resource for business valuations.<\/p>\n\n\n\n

Where to start?  <\/h3>\n\n\n\n

Check out FinVal, our new, technology-enabled platform to quickly generate business valuations. This platform has been customized for financial advisors to support client-advisor relationships as an easy way to access valuation services that are intuitive and quick to develop a comprehensive valuation in 15 minutes.  <\/p>\n\n\n\n

These reports provide a comprehensive valuation analysis via a 15-page report that has over 100 valuation factors included along with 3 valuations provided based on market, asset, and income methodologies from over 20,000 comparables. In addition, gain access to experts in valuation, M&A, business brokers, SBA lenders, and more to position advisors as the go-to resource for business and exit planning implementation steps.<\/p>\n\n\n\n

\n
Follow us on LinkedIn<\/a><\/div>\n<\/div>\n\n\n\n

[1]<\/sup>https:\/\/www.fundera.com\/blog\/small-business-employment-and-growth-statistics<\/a><\/p>\n\n\n\n

[2]<\/sup>https:\/\/www.washingtonpost.com\/news\/on-small-business\/wp\/2017\/02\/28\/a-great-majority-of-our-nations-small-business-owners-are-old-white-men\/<\/a><\/p>\n\n\n\n

[3]<\/sup>https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/us\/Documents\/deloitte-private\/us-dges-business-succession-planning-collection.pdf<\/a><\/p>\n\n\n\n

[4]<\/sup><\/sup>https:\/\/www.forbes.com\/sites\/sageworks\/2017\/02\/05\/these-8-stats-show-why-many-business-owners-cant-sell-when-they-want-to\/?sh=5c299c9644bd<\/a><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

There are over 30 million small business owners in the US, making up 99.9% of all businesses,[1]which provides a very large and attractive segment of the population for financial advisors to target. And because their business typically makes up the majority of their assets and wealth, these clients and prospects have very specialized financial and […]<\/p>\n

Read More… from Turbocharge Your Growth by Targeting Business Owners<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":1160,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"class_list":["post-1159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nTurbocharge Your Growth by Targeting Business Owners<\/title>\n<meta name=\"description\" content=\"Find out how to become a go-to resource for business valuations and expand your own growth. Read more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gvalue.com\/finval\/2021\/04\/14\/turbocharge-your-growth-by-targeting-business-owners\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Turbocharge Your Growth by Targeting Business Owners\" \/>\n<meta property=\"og:description\" content=\"Find out how to become a go-to resource for business valuations and expand your own growth. 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Faster, More Accessible & Less Expensive Way to Value Privately-Held Businesses"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><img decoding=\"async\" src=\"http:\/\/www.gvalue.com\/finval\/wp-content\/uploads\/sites\/5\/2021\/04\/Screen-Shot-2021-04-14-at-12.19.30-PM.png\" alt=\"Financial advisors have a tremendous opportunity to kick-start conversations with business owner clients \" class=\"wp-image-1204\" width=\"-605\" height=\"-432\" srcset=\"https:\/\/www.gvalue.com\/finval\/wp-content\/uploads\/sites\/5\/2021\/04\/Screen-Shot-2021-04-14-at-12.19.30-PM.png 878w, https:\/\/www.gvalue.com\/finval\/wp-content\/uploads\/sites\/5\/2021\/04\/Screen-Shot-2021-04-14-at-12.19.30-PM-300x215.png 300w, https:\/\/www.gvalue.com\/finval\/wp-content\/uploads\/sites\/5\/2021\/04\/Screen-Shot-2021-04-14-at-12.19.30-PM-768x549.png 768w\" sizes=\"(max-width: 878px) 100vw, 878px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"has-text-align-left wp-block-heading\">Financial advisors have a tremendous opportunity to kick-start conversations with business owner clients around business value. However, utilizing formal business valuations is often overlooked because the process can be expensive, lengthy and complex process. <\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">Steve Mize, ASA February 9, 2021<\/h3>\n\n\n\n<p>As a result, business valuations are infrequently completed, creating gaps and unknowns in the client\u2019s financial plan. What is needed is a faster, more accessible and less expensive way to value privately held businesses so that the clients\u2019 primary asset can be more accurately included for planning conversations and decision making with their financial advisor.<\/p>\n\n\n\n<p>The good news is that there is now available a low-cost, technology solution designed by business valuation experts that can open up opportunities for conversations with these ideal prospects while helping current clients with their planning needs. This new capability can position advisors as a go-to resource to provide valuable information on what is typically a business owner client\u2019s largest asset. <\/p>\n\n\n\n<p><strong>Why does this matter?<\/strong> <\/p>\n\n\n\n<p>Financial advisors are operating in a significantly different environment from just one year ago, and as a result, they need to be there for clients now more than ever. By inserting themselves into the business valuation process, advisors can develop relationships with these highly desirable prospects and clients via a compelling marketing message, differentiating their firm by providing a value-added service offering that is in high demand during these challenging times.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Where to start?  <\/h3>\n\n\n\n<p>Check out FinVal, our new, technology-enabled platform to quickly generate business valuations. This platform has been customized for financial advisors to support client-advisor relationships as an easy way to access valuation services that are intuitive and quick to develop a comprehensive valuation in 15 minutes. <\/p>\n\n\n\n<p>These reports provide a comprehensive valuation analysis via a 15-page report that has over 100 valuation factors included along with 3 valuations provided based on market, asset, and income methodologies from over 20,000 comparables. In addition, gain access to experts in valuation, M&A, business brokers, SBA lenders, and more to position advisors as the go-to resource for business and exit planning implementation steps.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background\" href=\"https:\/\/www.linkedin.com\/company\/gcf-finval\/?viewAsMember=true\">Follow us on LinkedIn<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Financial advisors have a tremendous opportunity to kick-start conversations with business owner clients around business value. However, utilizing formal business valuations is often overlooked because the process can be expensive, lengthy and complex process.  Steve Mize, ASA February 9, 2021 As a result, business valuations are infrequently completed, creating gaps and unknowns in the client\u2019s […]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.gvalue.com\/finval\/2021\/04\/14\/the-faster-more-accessible-less-expensive-way-to-value-privately-held-businesses\/\">Read More…<span class=\"screen-reader-text\"> from The Faster, More Accessible & Less Expensive Way to Value Privately-Held Businesses<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":1204,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"class_list":["post-1153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The faster, less expensive way to value private businesses<\/title>\n<meta name=\"description\" content=\"Utilizing formal business valuations is often overlooked because the process can be expensive, lengthy and complex process. Learn more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gvalue.com\/finval\/2021\/04\/14\/the-faster-more-accessible-less-expensive-way-to-value-privately-held-businesses\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The faster, less expensive way to value private businesses\" \/>\n<meta property=\"og:description\" content=\"Utilizing formal business valuations is often overlooked because the process can be expensive, lengthy and complex process. Learn more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gvalue.com\/finval\/2021\/04\/14\/the-faster-more-accessible-less-expensive-way-to-value-privately-held-businesses\/\" \/>\n<meta property=\"og:site_name\" content=\"GCF FinVal\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-14T17:23:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-17T19:39:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gvalue.com\/finval\/wp-content\/uploads\/sites\/5\/2021\/04\/Screen-Shot-2021-04-14-at-12.19.30-PM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"878\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Maddie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@milestech\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maddie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.gvalue.com\\\/finval\\\/2021\\\/04\\\/14\\\/the-faster-more-accessible-less-expensive-way-to-value-privately-held-businesses\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gvalue.com\\\/finval\\\/2021\\\/04\\\/14\\\/the-faster-more-accessible-less-expensive-way-to-value-privately-held-businesses\\\/\"},\"author\":{\"name\":\"Maddie\",\"@id\":\"https:\\\/\\\/www.gvalue.com\\\/finval\\\/#\\\/schema\\\/person\\\/4ef4e1bd1278eac1ae81070de1ab102a\"},\"headline\":\"The Faster, More Accessible & Less Expensive Way to Value Privately-Held Businesses\",\"datePublished\":\"2021-04-14T17:23:52+00:00\",\"dateModified\":\"2021-11-17T19:39:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.gvalue.com\\\/finval\\\/2021\\\/04\\\/14\\\/the-faster-more-accessible-less-expensive-way-to-value-privately-held-businesses\\\/\"},\"wordCount\":361,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.gvalue.com\\\/finval\\\/2021\\\/04\\\/14\\\/the-faster-more-accessible-less-expensive-way-to-value-privately-held-businesses\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gvalue.com\\\/finval\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2021\\\/04\\\/Screen-Shot-2021-04-14-at-12.19.30-PM.png\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.gvalue.com\\\/finval\\\/2021\\\/04\\\/14\\\/the-faster-more-accessible-less-expensive-way-to-value-privately-held-businesses\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.gvalue.com\\\/finval\\\/2021\\\/04\\\/14\\\/the-faster-more-accessible-less-expensive-way-to-value-privately-held-businesses\\\/\",\"url\":\"https:\\\/\\\/www.gvalue.com\\\/finval\\\/2021\\\/04\\\/14\\\/the-faster-more-accessible-less-expensive-way-to-value-privately-held-businesses\\\/\",\"name\":\"The faster, less expensive way to value private businesses\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gvalue.com\\\/finval\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.gvalue.com\\\/finval\\\/2021\\\/04\\\/14\\\/the-faster-more-accessible-less-expensive-way-to-value-privately-held-businesses\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gvalue.com\\\/finval\\\/2021\\\/04\\\/14\\\/the-faster-more-accessible-less-expensive-way-to-value-privately-held-businesses\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gvalue.com\\\/finval\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2021\\\/04\\\/Screen-Shot-2021-04-14-at-12.19.30-PM.png\",\"datePublished\":\"2021-04-14T17:23:52+00:00\",\"dateModified\":\"2021-11-17T19:39:41+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.gvalue.com\\\/finval\\\/#\\\/schema\\\/person\\\/4ef4e1bd1278eac1ae81070de1ab102a\"},\"description\":\"Utilizing formal business valuations is often overlooked because the process can be expensive, lengthy and complex process. 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To stay relevant and also to stay competitive, Financial Advisors need to enhance their arsenal of services to justify charging fees to their clients, but those services have to provide valuable tools and information.<\/p>\n\n\n\n<p>Consider business owners as a great place to start. Business owners, especially those business owners who are owner\/operators, can be difficult to get to the table. Business owners, however typically have one thing in common; most do not know what their business is worth. It’s safe to say that a business owner’s most valuable asset is the business itself – this offers an opportunity for financial advisors.<\/p>\n\n\n\n<p>The easiest way to jumpstart that conversation with a business owner client is by asking one simple question\u2026”<strong>Do you know what your business is worth”?<\/strong> There are multiple life and corporate events that business owners will encounter during their lifetime of business ownership, many of which will require a Business Valuation. <\/p>\n\n\n\n<p><strong>Those situations include:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Estate Planning<\/li><li>Gifting<\/li><li>Key Man Insurance<\/li><li>Defined Benefit Plans<\/li><li>ESOPs, Divorce<\/li><li>Mergers & Acquisitions<\/li><li>and Partner Buyouts<\/li><\/ul>\n\n\n\n<p>As business owners increase in age, they have the majority of their wealth tied up in their business and need guidance on exit strategies. The 12-year bull market is slowing and financial advisors are turning to business valuation as a new service to their business owner clients, which gives them an additional revenue stream and the attention of business owner clients.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\" style=\"border-color:#d84028\"><blockquote><p>The next time you meet with a business owner client, your very first question should be – Do you know what your business is worth”?<\/p><\/blockquote><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background\" href=\"https:\/\/www.linkedin.com\/company\/gcf-finval\/?viewAsMember=true\">Follow us on LinkedIn<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Steve Mize, October 16, 2020 Investment management is becoming commoditized with technology, digital players, and discounters pushing investment costs to zero. To stay relevant and also to stay competitive, Financial Advisors need to enhance their arsenal of services to justify charging fees to their clients, but those services have to provide valuable tools and information. […]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.gvalue.com\/finval\/2020\/10\/16\/how-business-valuation-is-opening-doors-for-financial-advisors\/\">Read More…<span class=\"screen-reader-text\"> from How Business Valuation is Opening Doors for Financial Advisors<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":1272,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"class_list":["post-965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Business Valuation are Opening Doors for Financial Advisors<\/title>\n<meta name=\"description\" content=\"Discover how business valuation is opening doors for financial advisors. Investment management is becoming commoditized with technology\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gvalue.com\/finval\/2020\/10\/16\/how-business-valuation-is-opening-doors-for-financial-advisors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business Valuation are Opening Doors for Financial Advisors\" \/>\n<meta property=\"og:description\" content=\"Discover how business valuation is opening doors for financial advisors. 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